About Me

I’ve always believed in the power of words. How they can move people, shift perspectives, and spark meaningful change. That belief is what led me to a career in marketing, and it’s what continues to guide my work today.

Over the past decade, I’ve built and led marketing teams at startups, mid-sized companies, and high-growth organizations—many in the healthcare and tech space. I started out in agency life, learning the ropes of brand strategy and digital storytelling at SPM, a healthcare marketing firm. From there, I transitioned to in-house roles where I wore many hats: building content engines from scratch, launching new products, modernizing martech stacks, leading major website redesigns, running integrated campaigns, and driving measurable pipeline growth.

I’ve led marketing for consulting firms, healthtech platforms, and fintech startups. I’ve been the solo marketer, the player-coach, the team builder. And whether I’m executing an ABM campaign, optimizing a lead gen funnel, or crafting a go-to-market strategy, my approach is grounded in storytelling that connects and data that drives decisions.

Currently, I’m the Senior Director of Demand Generation at Challenger, where I oversee a scrappy and strategic marketing team delivering content, campaigns, and events that fuel revenue growth.

If you’re interested in my full experience, check out my LinkedIn profile, or explore my portfolio to see examples of my work.