Selling a Brand to a New Audience & Market In early 2020, Pareto Intelligence, a healthcare analytics and technology solutions provider, identified a new market opportunity. For its risk adjustment and revenue performance improvement analytics in particular, providers taking on risk could greatly benefit from Pareto’s services, which would not require much modification in the […]
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Adjusting Event Marketing Strategy to a Virtual-First World Of all the disruptions faced by marketers due to the COVID-19 pandemic, events were one of the most challenging. Especially in B2B where industry conferences are so critical to generating business, how were we going to adapt to a world where in-person events were impossible? In March
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Boosting Engagement at Industry Conferences In order to build awareness for the Pareto Intelligence brand, the organization dedicated resources to attending and sponsoring numerous industry conferences over several years. As the marketing lead, I built engaging campaigns surrounding each event to drive traffic to our booth and get the word out about Pareto. Below are
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Pareto Intelligence Brand Evolution Pareto Intelligence is an award-winning healthcare technology company modernizing the way health plans and providers succeed in value-based care. They deliver patented analytics, technology and advisory solutions to help clients capture complete and accurate revenue, communicate critical patient information seamlessly, activate clinical and claims data, and make more informed strategic decisions. When
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