Patient Centered Medical Home Advertorial
WellSpan Health is a progressive health system headquartered in Pennsylvania offering a unique primary care delivery model called the Patient Centered Medical Home (PCMH). At the time, consumers in WellSpan’s service area didn’t know why this was important, so it was up to the creative team at SPM Marketing to help consumers understand what PCMH model is and why it matters to them.
Project Overview
Date: 2015
Copywriter: Bre Bush
Designer: Internal
The Solution:
- Simplify a highly complex subject into a newspaper-style article and develop a native print advertisement on WellSpan’s PCMH model
- Collaborate on the article and accompanying infographic with an art director
The following advertorial ran in local newspapers as a double truck.
